I have often seen some strategy discussions go like this:
– “Here’s a bold new idea!”
– “But that sounds risky…”
– “Let’s stick to what we know.”

But here’s the thing no one talks about: The status quo is risky too. We just feel safer because we are used to it.

As a business or product leader, our job should not be limited to evaluating new options. It is to reverse-engineer the status quo too.

We should ask: What would have to stay true for our current path to keep working?
Then compare the risks side by side.

This simple shift can unlock better decisions — and give bold ideas a real shot.

Key Takeaway: Understand the real cost of ‘action’ as well as ‘inaction’.