As a part of competitive intelligence, we are regularly faced with the challenge of finding an organization structure or the key people in an organization. There are a lot of companies providing such services for a fee - many of them also have online paid databases that you can deep dive into. I recently came across two sources, which are taking the concept of people intelligence to another level.
Right from the way information is captured to the extremely pleasing and visually-rich user interface, the extensive usage of Web 2.0 technologies is clearly visible. These two sites represent an important element in information research - such information has been internally managed and was very difficult to come by.
Cogmap calls itself the “Wikipedia of organization charts”. It allows everyone to freely view, edit, and maintain corporate structures online. With an extremely interesting application, the underlying focus is to combine the concept of wiki with organization charts. The information provided cannot be blindly relied on, as user-generated content is still open to wrong information, et al. But if you are looking for a hierachical overview, this is your site.
The second site is They Rule - a site that “allows you to create maps of the interlocking directories of the top companies in the US in 2004″. The company collected the data from open sources, such as corporate websites and SEC filings in early 2004. I have listed this site for the visual representation and the underlying ideology of identifying the corporate tie-ups of individuals across various organizations. This has the potential to become a powerful tool, if development continues and the data can be updated.

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