Britannica has opened up its online subscription-based access to the blogosphere. In a move aimed at attracting greater traffic and also to counter the increasing influence of user-generated content sites like wikipedia, Britannica is offering free one year subscription to a set of people it terms as ‘web publishers’.
The notice posted on the site reads - “A special program for web publishers, including bloggers, webmasters, and anyone who writes for the Internet. You get complimentary access to the Encyclopaedia Britannica online and, if you like, an easy way to give your readers background of the topics you write about with links to complete Britannica articles”.
If you are a blogger and you have been writing for a significant period of time, click on the link below and get your free access. Britannica takes some time to revert back, as they manually check all blogs to verify and evaluate the acceptability criteria, but if you are eligible, you will get a reply. I got mine in three days.
I should also point out that another easy way to find relevant Britannica articles is to subscribe to Google’s Subscribed Link program (http://www.google.com/coop/subscribedlinks/directory/All_categories?start=10) and add EB. Now each time you search on Google, if there is a relevant EB content then it would be on the first page of Google results. - Kunal Sen (Britannica)