I was reading this book sometime back. As much as I loved the insights from the ‘ocean’ of ideas that this book contains, I was more enthralled with the introduction. It gets to you.
No journey is easy; no friendship is filled only with laughter. But we were excited every day of that journey because we were on a mission to learn and improve. We believe passionately in the ideas in this book. These ideas are not for those whose ambition in life is to get by or merely to survive. That was never an interest of ours. If you can be satisfied with that, do not read on. But if you want to make a difference, to create a company that builds a future where customers, employees, shareholders, and society win, read on. We are not saying it is easy, but it is worthwhile.
I will write more about this book sometime soon. Catch hold of this book if you love innovation and business strategy.
No journey is easy; no friendship is filled only with laughter. But we were excited every day of that journey because we were on a mission to learn and improve.
I like this line…