A recent study by Boston Consulting Group and Businessweek has ranked the top 100 most innovative companies in the world. The study outlines a very interesting trend.
“The way you will thrive in this environment is by innovating - innovating in technologies, innovating in strategies, innovating in business models.” - IBM CEO Samuel J. Palmisano
Apple tops the list followed by Google. The major innovation plays for these companies can be seen from the likes of iPod and Google Earth - the products spearheading a revolution in the industry. It is also nice to see that some of the companies, which are a part of the list, do not operate in the hi-tech domains. So the innovation process seems to be catching on in lots of different domains in myriad ways. The whole article on BusinessWeek makes for a very insightful reading.
Here is what BusinessWeek writes about Apple and iPod -
The iPod launch involved no fewer than seven types of innovation, including networking (a novel agreement among music companies to sell their songs online), business model (songs sold for a buck each online), and branding (how cool are those white ear buds and wires?). Consumers love the ease and feel of the iPod, but it is the simplicity of the iTunes software platform that turned a great MP3 player into a revenue-gushing phenomenon.
Also check out out this interesting slide show. The most innovative products in the last year can be found here.
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