Gagan Kaul Blog

Blogs are catching up fast with the Indian populace. Not only is the blogging culture breaking the ice with the young and old alike, but a lot of corporates have already started looking at blogs as a strategic investment (which is always low cost compared to other PR and marketing initiatives). The recent Business Line article throws more light on how Indian companies are also embracing the blogging revolution, and closely monitoring blogs to keep a tab on what is said about the company and its products. Netscribes, being an early entrant into this space, also finds a noteworthy mention in the article. An interesting article with an eclectic mix of thoughts and comments from the leading media, communications and consultancy firms that are studying, or have a presence, in this space.