Google Page Creator is a web based application that uses a basic what-you-see is what-you-get (WYSIWYG) style of interface, very nicely crafted to allow anyone to create and publish web pages, regardless of skill or knowledge level. To use it, you must have a Google account and a Gmail address. The pages are are stored on Google servers using a URL convention of gmailname.googlepages.com. Here is a screenshot of the editor.
This is a neat new introduction by Google, though I do not understand the popularity of this particular tool amidst a plethora of similar applications available online. However, if the pages created by Google Page Creator start showing higher in Google searches, then this trend is going to spread like wild fire. Everyone loves to see their homepage being ranked on the top in web searches - and if this new application can help do that, then the paradigm shift is imminent.
It would be interesting to see what other tools Google adds to this beta launch, so that the app becomes a handy tool for the serious amateurs/professional web designers. The new tool also seems to be another initiative by Google to keep building online social networks, even though the success of past initiatives like Orkut and Google Groups is still being measured. With a dominance in search engine rankings, Google is in a strong position to define and place its products aggressively in the virtual world.
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