It is nice to know that the blogging fever is catching up at a rapid pace. The most recent addition to the growing list of companies indulging themselves in corporate blogging is Hewlett-Packard. I came across this site from Tech Blog (obviously:-)), and one of the SVPs is even podcasting. Check out the HP Enterprise Blogs site.
HP has started looking at blogs as a strategic tool for the enterprise and is even initiating people to interact with the company through blogs. However, the company found itself in a fix when an HP customer posted a mildly negative, but not offensive, comment and HP deleted it. Slashdot reports the story about an HP customer Thomas Hawk, who accepted the company’s invitation to interact with its executives by posting a complaint on the blog of David Gee, who heads up worldwide marketing at HP’s management software group. HP deleted the comment, but after much speculation and brickbats, made the right decision of putting the comment back on the blog. Check out this story on Slashdot.
In another not-so-recent news, Silicon Valley writes that IBM is looking at blogging to boost its revenues and reduce layoffs. The computer giant is launching the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company. The company is hoping to reduce its layoffs by keeping the employees, who can become online evangelists for companies’ products and technologies. This should make an interesting study in itself. For now, let the games begin ;-).
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