Gagan Kaul Blog

I recently shifted to a new apartment in Andheri East (Mumbai), and went down to the nearby market to check out the grocery and food stores. Seeing a pharmacy shop called “The Medicine Shoppe”, I went in to purchase a few medicines for common cold and fever. The service I got at the store was amazing. The guy on the counter asked me if I wanted to fill out a free membership form. I saw no harm in doing that, and in the next two minutes I was holding a laminated personal ID cum membership card. It entitles me to lots of discounts and free home delivery of medicine at any time; all that at no extra cost. A remarkable first for a pharmacy store here in India.