Economic Times reports that the global business consultancy firm McKinsey is sourcing all its power point and multimedia presentation for business pitching, out of its IT enabled service unit Visual Graphics India (VGI) in Chennai’s Tidel Park.It is saving work hours of consultants who were spending substantial time on preparing eye catching presentations. VGI is open 24 hours a day, seven days a week, with 300 professionals who provide McKinsey’s 6,200 consultants with graphics and visuals. They also create visual communication tools like graphics, charts, exhibits, overhead transparencies, on-screen animated presentations, and multi-media products for its 82 offices in 44 countries. Globally, McKinsey works with over 400 companies and many governments. Also, McKinsey’s knowledge centre in Gurgaon employs over a dozen professionals — including mathematics doctorates, who do statistical research for McKinsey consultants around the world.
So now, India has emerged as a kitchen for sourcing power point presentations for McKinsey’s global operations.
Sadagopan writes on his blog site that “In the Mobility Event organized by CNBC & Intel in August 2004 at Mumbai, I made an observation “When Maruti 800 can be financed at Rs 2,500 per month why not a PC at Rs 250 per month?†Since CNBC broadcast the program many times on TV some of my friends watched it. In fact Dr MM Pant from Delhi even informed me that HCL has an offer for Rs 799 per month PC buying option. Today I am pleasantly surprised that PCS is offering a student PC at Rs 499 per month. More interesting is the fact that Indian Bank is financing it. Of late Public Sector Banks have been keeping a long distance from doing any financing of IT products and services. This launch is particularly interesting, as it will get many students from the poorer sections of the society into PC reach. If only BSNL can offer Rs 99 per month wireless access for 3 hours per day it will be further push towards computer literacy for poor students.”
The Brand Name
Laura Ries has identified 9 keys to come up with a powerful brand name. Since brand name itself becomes the guru mantra for success and survival in the business world, a well thought and easily remembered brand name makes for high recall value.
The single most important marketing decision a company can make it what to name a brand. A brand’s power lies in its ability to grab a position in the mind of the consumer. With a poor brand name you make the job of getting into the mind that much harder. With a great brand name you can help your brand down the road to success.
It’s not that a brand with a poor name won’t ever succeed. Many do. If you price something cheap enough, it will move in spite of a dreadful name. Hyundai, for example, sold 400,221 vehicles in the U.S. last year. But did you ever hear someone say, “Eat your heart out, I just got myself a 2004 Hyundai?” Is Hyundai a powerful brand? I think not.
Some powerful brand names include: Lexus, Red Bull, Google and Starbucks. The 9 keys that follow will help you pick the best name possible for your brand. Don’t expect a name to meet all the nine requirements but if it covers more than a few you’ll know you have a winner.
Key #1: Short
Key #2: Simple
Key #3: Suggestive of the category
Key #4: Unique
Key #5: Alliterative
Key #6: Speakable
Key #7: Spellable
Key #8: Shocking
Key #9: Personalized
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