Google seems to be coming up with its own instant messenger, built around Jabber, which is gaining popularity slowly. [Jabber] is an open-source messaging protocol that can do basically everything that AIM can do, except that no large companies have really endorsed it yet, so it hasn’t caught on that much (a mixed blessing). Like other ways of communicating online, like email and IRC, Jabber doesn’t strictly depend on a particular server. Most Jabber IDs are @jabber.org, but they don’t have to be.
The most important feature in the current scenario where people are mobile and have access to wireless and newer network connections is the contact list portability and the file transfer features. Joogle (Google’s Jabber version), could implement such features in their own client, which would also display a text ad in the contact list.And it would work, even if users could choose to use a different Jabber client that didn’t display an ad and was even more customisable, for the same reason more AIM users don’t use Gaim.
Just an afterthought. For more, read Apple-X.net posting.
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