Banking Blues
Internet Banking, ATM accessibility, M-Banking et al. The new age banking mantras. And the banks providing these services are not very old entrants into the banking domain. The customer satisfaction is their only driving USP. And so it happened one fine day. Realising that my old bank was charging me too much for the ATM transactions, and limiting the number of times I can withdraw money from ATM, I thought of opening another account with a “modern tech-savvy bank”. It would provide me inter alia netbanking and infinite ATM transactions, the things I need the most right now.
I decided to approach ICICI Bank, known for its operational efficiency. I filled the Savings Account Opening request form on their website and after two days also mailed them about my desire to open a bank account. After one week, I received a mail confirming the receipt of my mail to them. A promise to make an immediate follow-up on my mail was made. The email exchange continued for one whole month, with the ICICI representatives making false promises about sending some customer representative to my place to complete the formalities. It was very disappointing to get such a response from a bank, that was topping the best banks list in the country; and the same bank for which the customer satisfaction was the dominant criterion for survival.
After another one week (one and a half months in total), I called up their customer executive who promised me to send their representative right away. After another three days, a guy from the bank finally turned up to take my signatures and a photograph. And now its been full two weeks, since that happened and I have no idea about my account opening status. And that too with a bank, where “you can open an account instantly”. Such goes their advertising campaigns.
I don’t know if such lapse of efficiency is taking place in my case, or is it the general mode of operability of the bank. My other friends also quote few such incidents; though more complaints are about their ATM cards getting stuck in the bank installed machines.
All this just leaves me wondering, whether I should not mind paying those extra bucks to my old bank, and be sure of great service and hassle free transactions always. Is Old really Gold?
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