The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify for the Adsense program. Why would Google advertising affect affiliate programs? Because Google is making Adsense ads available to smaller content rich sites.
Adsense dramatically simplifies the process of choosing appropriate advertising for sections of sites. Since it’s all automatic with Adsense, there is no need to look for content specific affliliate programs which match the content on your website.
Allan Gardyne of Associate Programs penned an interesting and insightful article on Adsense this past week where he mentions this as an issue and predicts the death of smaller or weaker affiliate programs.
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